Technical SEO helps search engines find and rank your site. If you ignore it, rankings drop. This guide shows easy fixes.
1. Make Your Site Faster
A slow site turns visitors away. Here’s how to speed it up:
- Shrink images: Use JPEG or WebP.
- Save files in browsers: This makes pages load quicker.
- Use fewer scripts: Less clutter means faster speeds.
- Try a CDN: It spreads content across many servers.
- Turn on Gzip: This makes files smaller and loads pages faster.
2. Make It Mobile-Friendly
Google ranks mobile-friendly sites higher. Do this:
- Use a flexible design: Your site should fit all screens.
- Skip pop-ups: They block content and hurt rankings.
- Make buttons big: Easy to tap means better use.
- Choose easy-to-read fonts: No zooming needed.
3. Help Search Engines Find Your Pages
If search engines can’t see your site, it won’t rank. Fix these issues:
- Check robots.txt: Don’t block important pages.
- Use an XML sitemap: Help search engines find your pages.
- Fix broken links: Use tools to find and repair them.
- Use canonical tags: Stop duplicate content problems.
4. Secure Your Site (HTTPS)
Google likes secure sites. Make sure your site is safe:
- Get an SSL certificate: It protects user data.
- Redirect HTTP to HTTPS: Use 301 redirects.
- Update your links: Ensure all URLs are secure.
5. Add Structured Data (Schema Markup)
Structured data helps search engines understand your site. Improve it by:
- Using schema.org markup: Add JSON-LD for reviews, events, and products.
- Testing with Google’s Rich Results Tool: Make sure it works.
- Fixing schema errors: Check Google Search Console for mistakes.
6. Remove Duplicate Content
Duplicate content confuses search engines. Fix it by:
- Using canonical tags: Tell search engines the correct page.
- Setting a main domain: Choose www or non-www.
- Redirecting extra pages: Use 301 redirects.
7. Improve Internal Links
Good linking boosts rankings and helps users. Try this:
- Use clear text for links: It helps search engines.
- Link to key pages: Make important content easy to find.
- Fix orphan pages: All pages should have links.
Read More: An Easy SEO Guide to Ranking Higher for Beginners
Conclusion
Fixing SEO problems helps rankings and users. Check your site often with Google Search Console and PageSpeed Insights. Start now and watch your rankings grow!